My *definitive* guide to what exactly the sandbox is, how it works, and how to beat it
Now, before you read any further, I should tell you that I’m not interested in hearing any arguments. If you disagree with my opinion of what the sandbox is,
well, that’s your God given right. And you’re wrong.
First, what the sandbox isn’t:
- A dampening for all new sites in Google, which lasts for a fixed period of time
Now, what the sandbox is:
- A dampening for all new sites in Google until they acquire trust (this usually happens after a site acquires highly trusted links, or after its somewhat trusted links have aged)
- Dynamic — Google can and does change what determines the threshold of trust which a site needs to break out of the sandbox
Which brings me to the conclusion…
How to beat the sandbox
- Acquire highly trusted links, OR
- Acquire somewhat trusted links and let them age
The first option is faster, the second option is more realistic for most sites.
And that’s it.
*p.s. hat tips to Massa and Aaron – I’m not the only one who’s figured it out
