Brian Clark has posted a 30-page link baiting report on his site, CopyBlogger.

Viral Copy: Trading Words for Traffic is your guide to creating content that gets attention.  In this free 30 page report, youâll learn:

• The Four Viral Content Categories
• Eleven Strategies for Getting Link Love
• Why Headlines and Storytelling are Crucial
• The Counter-Intuitive Rule of the Internet
• Why Not All Traffic is Worthy
• How to Avoid the Dark Side

Minus points for putting it in a PDF, plus points for going meta (link baiting a link bait report).