Create Buzz on April Fool’s Day
Earlier today Mike Arrington announced that TechCrunch is acquiring F**kedCompany. While it’s pretty obvious now from reading all the comments that this is in fact an April Fool’s Day joke it sure did fool quite a few people at first.
What’s great about this joke is the amount of buzz its created. In the couple hours since the joke was posted the links have been rolling in. I’m sure Mike’s intention was probably not for the links and rather the buzz (plus a few good laughs) that has been generated.
Although most of us don’t have the audience or brand to create this much noise, it goes to show that if you have a clever April Fool’s Day joke you can create a lot of buzz and get some extra links.
What clever hoax will think up this April Fool’s Day?
