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Leveraging Interviews for Links and Traffic

I was doing some research today and noticed that certain types of interviews are well linked to. If you can interview a hot shot blogger he may decide to link back to you which can increase your traffic, readership and links. So if you want all of this, here are a few tips for you to keep in mind when interviewing:

  1. Dig deep and make sure you ask some good questions. If you ask the same boring old questions that everyone else asks, no one will want to read the interview or link to it.
  2. Interview someone who is getting a lot of buzz from the blogosphere. Interviewing popular people can be great, but interviewing someone who is really buzz worthy will get you links.
  3. Make sure your interview questions are open so that your readers can participate by leaving comments. With most interviews it seems that readers don’t have much to say, so make sure you bait them.
  4. Spice up the interview by adding some humor and pictures. By doing this some people won’t realize that they are reading a long and in-depth interview.

Do you know of any other good interviewing tips?

Hi Neil, Thanks for Strategy. that is very usefull.

I can actually attest to the efficacious nature of the interview to drive traffic to a website. Ever since we started weekly artist interviews our hits have near doubled.

It could have more to do though with the interview with famed artist Kris Kuksi.
http://excommunicate.net/kris-kuksi-interview

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Good points….