Anchor Text Strategy
Readers, Jennifer Slegg has a great post on anchor text strategy that you should check out. From Jennifer’s post:
So definitely ensure you have variety in your anchor text, even going
so far as having some links linked with âclick hereâ, your
company/website name or simply your URL. Then make a list of all the
possible anchor text combinations and when you get a new link, choose a
different keyword combo off the list. Then once you get more than a
handful, you can go back and get additional links for your most
important phrases, but again being careful to unevenly distribute the
anchor text of those links. Yes, you can definitely give more links to
your most important keyword phrases, just resist the temptatation to do
them all on your top phrase.
